A successful logo and brand starts to build positive relationships with new customers before they’ve even contacted you.
Working with local clients enables us to provide a better service.
The best design is all about getting the little details spot on.
Creative Design and Branding Agency
You don’t need to be nervous about the results when working with us.
You’ll be guided through the Kudos brand profiling process, so we can learn what you like and design something you love.
Once your project has been completed, invoiced and paid for, your brand assets are yours to use.
From working with lots of businesses, we’re likely to already understand your industry and your challenges.
We want you to stand out, so the brand we create is custom to you, not recycled past ideas or from online templates.
Instead of having something new, we can help you modernise or refresh what you have, to retain some character.
At the concept stage, you’ll only be presented with the best concepts. You won’t be shown sub-standard ‘fillers’.
After investing in how your business is presented, aside from feeling proud that it accurately reflects your business, you can expect to see other positive changes.
Your marketing will be more effective in attracting customers who can see the value in what you’re offering. Sales, and more importantly, profit will increase as trust in your products and services rises.
Many businesses also find it easier to attract the best employees after rebranding, which in-turn improves your customer service and makes everyone’s life easier.
At Kudos, we’re very easygoing. You’ll get no hard sell from us, just a helpful and honest conversation with our branding expert.
Logos and Branding FAQs
Here are the most commonly asked questions about logos and rebranding.
We believe in being transparent with our pricing. Our logo design packages start from £360 +VAT and go up to £2,020 +VAT for more advanced branding packages that include a brochure design and other items. Our packages provide great value in our industry for custom logos.
We could, but it wouldn’t be our best work, which neither you or us would be happy with.
Because of the time and effort we spend on producing bespoke designs, we just can’t compete with online logo designers and platforms that grab an existing template or icon and just change the name.
We’re focused on making your business unique, which takes time, research and original thought. Without the research, it’s unlikely that we’ll design something that will be right for you. We could just produce one logo for less than £300, but we find that clients prefer having options to choose from.
Furthermore, we’ve spoken to many businesses over the years who chose the free or cheaper option at the start of their business journey and later regretted it because they wished they had invested in a decent logo from the start.
Just tell us – we won’t be offended. We’ll work with you to find a solution that suits you. In all honesty, because of the process we take you through, along with our extensive experience of branding, this very rarely happens. The situation we normally have is that the client likes them all and has to choose their favourite!
That depends on the service level you’ve chosen, but even on our basic package you’ll receive versions that you can use digitally, as well as a vector version that can be scaled as large as a billboard, without losing quality.
We always advise businesses in this situation to introduce the brand over a period of time. Even world famous brands don’t replace everything immediately. This gives your existing customers time to become familiar with your new business image.
The most cost effective way to introduce it is by changing the logo on your website or digital marketing material, as this is relatively quick and cost effective to do.
Then, as workwear wears out, old vans are replaced and out of date marketing material runs out, you can introduce the new brand.
Of course, often the best solution in this case is to modernise the existing brand, so that it is still recognisable as being the same company – just a new improved version of it. This makes it easier to introduce the new brand gradually.
Within one week we’ll arrange a brand planning meeting. During this meeting we’ll ask you some straight-forward questions about your business and discuss your reasons for needing a new logo. It may be that a competitor is winning more business from you, or that you’re receiving enquiries that are poor quality.
They’ll also be questions such as “What will the logo be used for?” This enables us to design something suitable for the purpose. We’ll review some examples together of colours, font styles and brand examples that you’ll be familiar with. You’ll tell us what you do and don’t like. This forms a brief for our designer to work to, which is how we ensure we design something that you’ll like.
Normally one week after the planning meeting we’ll have the concepts ready to reveal, either in person or via video call, depending upon the service level you’ve chosen. We’ll present the ideas to you and explain the theory behind the ideas.
You may instantly know which is your favourite and choose straight away. Or, you may like more than one and want to mull them over for a few days before you decide. Once a decision has been made all the assets and logo files are created, usually within 7 working days of the decision being made. A download link is then sent to you so you can save a copy of everything on your own computer.
We successfully work with customers all over the midlands, and can provide brand identity design across the UK, but we do find that being able to arrange face-to-face meetings with clients is easier and more cost effective for the client when it’s within a 30 minute drive of Leicester.
Drop us a message about your requirements and we’ll get in touch.
